Most businesses don’t understand the critical gap between how they speak about and present their products, and what their customers are actually searching for. Those that do tend to focus their efforts only on their outbound messaging to customers. But you can’t stop speaking your customers language once they get to your store. All the elements of your eCommerce website, from the steps in your checkout process, to button placement, to written content, need to be dialed in to create optimal performance.
User experience, or UX, is one of the most critical factors to get right and continually improve on your eCommerce store. Did you know that most eCommerce shoppers don’t make it past the first step in the checkout process? Or that 28% of customers will abandon their order if asked to create an account before purchasing?
We have a deep understanding of eCommerce UX best practices to quickly bring your store to a high level of performance. Our intelligent testing techniques help us further identify and solve critical UX opportunities unique to your store to ensure you’re not needlessly losing the customers you’ve worked so hard to attract.
There are many ways to attract customers to your store, including targeted ads and referral campaigns. Businesses work hard to identify these opportunities, yet send customers from all their campaigns and partner channels to the same pages with the same content. Work with us to take this a step further and create customized displays for visitors from specific marketing campaigns to create a continuous, targeted experience from first visit to sale.
Optimizing website content with well researched keywords is an excellent way to attract organic search traffic. Don’t let those efforts go to waste by not properly implementing SEO keywords in your website content. Did you know that many pieces of your website content, such as image alt tags, are visible to search engines but not to you?
BranchLabs helps you get the most mileage out of keyword research by ensuring all the elements of your website, seen or unseen, are correctly optimized for maximum visibility.